Google has raised the bar against search engine spam and artificial link inflation to unrivaled heights with the filing of a United States Patent Application 20050071741 on March 31, 2005.
The filing unquestionable provides SEO’s with valuable insight into Google’s tightly guarded search intelligence and confirms that Google’s information retrieval is based on historical data.
What exactly do these changes mean to you?
Your credibility and reputation on-line are going under the Googlescope! Google has defined their https://designwebs.infopatent abstract as follows:
A system identifies a document and obtains one or more types of history data associated with the document. The system may generate a score for the document based, at least in part, on the one or more types of history data.
Google’s patent specification reveals a significant amount of information both old and new about the possible ways Google can (and likely does) use your web page updates to determine the ranking of your site in the SERPs.
Unfortunately, the patent filing does not prioritize or conclusively confirm any specific method one way or the other.
Here’s how Google scores your web pages.